Privacy Policy – UpCell

UpCell B.V. (“UpCell”, “we”, “our”, “us”) values your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and safeguard your personal information when you visit our website, purchase our products, or otherwise interact with us.

1. Who We Are

UpCell B.V.
Trading as UpCell.nl
Oosterweg 7a
1701 HE Heerhugowaard
The Netherlands

Email: info@upcell.nl
Chamber of Commerce (KVK): 80129676

As the data controller, UpCell determines the purposes and means of processing your personal data in accordance with the General Data Protection Regulation (GDPR).

2. What Data We Collect

We may collect the following types of personal data:

  • Identity Data: name, address, email address, phone number.

  • Order Data: products purchased, payment details (processed securely via payment providers), delivery information.

  • Technical Data: IP address, browser type, operating system, device information.

  • Usage Data: how you use our website, including pages visited and time spent.

  • Communication Data: correspondence via email, chat, or other channels.

3. How We Use Your Data

We process your personal data for the following purposes:

  • To process and deliver your orders.

  • To manage your account and provide customer support.

  • To send important service and transaction-related communications.

  • To improve our website, products, and services.

  • To send marketing communications (only if you have given explicit consent).

  • To comply with legal obligations, such as tax and accounting requirements.

4. Legal Basis for Processing

We process your personal data based on one or more of the following legal grounds under GDPR:

  • Contractual necessity: to fulfill a contract with you (e.g., delivering an order).

  • Legal obligation: to comply with applicable laws.

  • Legitimate interests: to improve services, prevent fraud, and maintain security.

  • Consent: where you have given explicit permission (e.g., for newsletters).

5. Sharing Your Data

We only share your personal data with:

  • Service providers (e.g., payment processors, shipping companies, IT support) strictly as necessary to provide services.

  • Authorities if required by law, regulation, or legal proceedings.

We do not sell your personal data to third parties.

6. Data Retention

We retain your personal data only as long as necessary for the purposes for which it was collected, or as required by law. Typically:

  • Order data: retained for 7 years for tax and accounting purposes.

  • Customer communications: retained up to 2 years after the last contact.

  • Marketing data: retained until you withdraw consent.

7. Cookies and Tracking

Our website uses cookies and similar technologies to:

  • Ensure the website functions properly.

  • Improve user experience.

  • Analyze website traffic.

  • Provide personalized offers and marketing (with your consent).

8. Your Rights

Under GDPR, you have the following rights regarding your personal data:

  • Right of access (to request a copy of your data).

  • Right to rectification (to correct inaccurate data).

  • Right to erasure (“right to be forgotten”).

  • Right to restrict processing.

  • Right to data portability.

  • Right to object to processing (including marketing).

  • Right to withdraw consent at any time.

To exercise your rights, please contact us at: info@upcell.nl.

9. Data Security

We use appropriate technical and organizational measures to protect your personal data against loss, misuse, unauthorized access, alteration, or disclosure.

10. International Transfers

We store and process data within the European Economic Area (EEA). If data is transferred outside the EEA, we ensure adequate safeguards such as Standard Contractual Clauses (SCCs).

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page with a revised “Effective date.”

12. Contact Us

If you have any questions, concerns, or complaints regarding this Privacy Policy or our data practices, please contact us:

UpCell B.V.
Email: info@upcell.nl

You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) if you believe your rights have been violated.